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Quantitative Models in Marketing Research, by Philip Hans Franses, Richard Paap
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This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.
- Sales Rank: #3249875 in Books
- Brand: Brand: Cambridge University Press
- Published on: 2001-08-27
- Original language: English
- Number of items: 1
- Dimensions: 9.72" h x .55" w x 6.85" l, 1.35 pounds
- Binding: Hardcover
- 222 pages
- Used Book in Good Condition
Review
Review of the hardback: 'The senior author is a well-known and highly respected applied econometrician working on marketing problems. Quantitative Models in Marketing Research reflects the authors' expertise and experience to provide concise coverage of an underused set of useful marketing tools. I recommend that marketing scientists have this book on their bookshelves.' Journal of Marketing Research
About the Author
Philip Hans Franses is Professor of Applied Econometrics and Professor of Marketing Research at the Erasmus University Rotterdam. Since 2006 he has served as the Dean of the Erasmus School of Economics. His research interests concern the development and application of econometric methods for problems in marketing, finance and macroeconomics.
Richard Paap is Postdoctoral Researcher with the Rotterdam Institute for Business Economic Studies, at the Erasmus University Rotterdam. He obtained his PhD in 1997 from the same university. His research interests cover applied (macro-)econometrics, Bayesian statistics, time series analysis, and marketing research. He has published on these topics in various international journals.
Most helpful customer reviews
0 of 1 people found the following review helpful.
Applied econometrics, very useful
By Jaime Aguirre
Is a really useful book in applied econometrics. It has explicit examples, and exercices using Eviews, an econometric software !
12 of 12 people found the following review helpful.
Logits circa 1990
By Dimitri Shvorob
I would have appreciated the (very solid) book more if Maddala hadn't published a book about limited-dependent-variable models back in 1983, and there'd been no progress in the field since then. It's 2006, and the book feels outdated and narrow in scope as an econometrics text. Oh, and it's just that: invoking marketing research in the title looks like a sales gimmick to me.
1 of 5 people found the following review helpful.
Maria
By Maria Luisa
This is a great book for understanding how the world of Marketing research and data analisis work. It helped me understand how to play with the information available in order to get a good analisis.
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