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How do you keep your customers coming back-and get them to bring others?
If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Turn angry customers into loyal advocates
- Get more people to recommend you
- Boost customer satisfaction by satisfying your employees
- Focus on profitable customers--whether they're loyal or not
- Invest in the right CRM technology for your business
- Mine customer data for more effective marketing
- Increase your customers' lifetime value
- Sales Rank: #604081 in Books
- Published on: 2011-04-12
- Original language: English
- Number of items: 1
- Dimensions: 8.25" h x 5.50" w x .50" l, .48 pounds
- Binding: Paperback
- 240 pages
About the Author
If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Bernard Goo
Excellent book~
1 of 2 people found the following review helpful.
A good compilation of articles related to customer loyalty
By Pedro Lopez
If you are familiar with the authors and articles of this publishing company, the book results only in a good compilation of articles. If this is your prime view or aporach to the topic, it is a MUST tool that you ought to have.
It is like a compilation of concepts by different authors related to the topic, that allows to understand concepts related to product and service companies, the relation between satisfaction and loyalty, the mismanagement of loyalty in the market and of course the profitability related to loyalty.
Very good recomendations trough this collection about loyalty promotion, customer recomendation, company profitability and customer's lifetime value.
0 of 1 people found the following review helpful.
I like it very much
By Cesar Cam
I like it very much, a lot of authors with different point of view about CRM.
It is a great book por MBA student
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