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Show Me the Numbers: Designing Tables and Graphs to Enlighten, by Stephen Few
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Tables and graphs can more adequately communicate important business information when they reflect the good design practices discussed in this practical guide to effective table and graph design. Information is provided on the fundamental concepts of table and graph design, the numbers and knowledge most suitable for display in a graphic form, the best tabular means to communicate certain ideas, and the component-level aspects of design. Analysts, technicians, and managers will appreciate the solid theory behind this outline for ensuring that tables and graphs present quantitative business information in a truthful, attractive format that facilitates better decision making.
- Sales Rank: #567122 in Books
- Published on: 2004-09-01
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x 1.03" w x 8.50" l, 2.85 pounds
- Binding: Hardcover
- 280 pages
Features
- designing graps and tables to enlighten in business
Review
"A must read...for anyone working in the field of business intelligence." -- David Wells, Director of Education, The Data Warehousing Institute (TDWI)
"A real gem…clear, concise, and comprehensive." -- Dr. Richard Mayer, Professor of Psychology, University of California, Santa Barbara
"More accessible than Cleveland's books and...more practical advice than Tufte's. I highly recommend it." -- Dr. Pat Hanrahan, Professor of Computer Science, Stanford University
From the Publisher
Students attend business school to hone their decision-making skills. They are taught dozens of statistical tools and analytical methods, but their education almost always contains a gaping hole: they rarely learn the importance of careful and effective presentation of data. Once they graduate and enter the business world, their decisions and their firms can suffer as a result.
"Show Me the Numbers" is rare and special. It is a practical and commonsense guide that you can use in your business today and every day. Stephen Few grounds his principles in the work of Edward R. Tufte and others, extends them to comprehensively address the needs of business, and then applies them to hundreds of examples drawn from his own experience. No matter where you are in your career, more skilled presentation of information will help you and your business prosper, and this book will help you do just that. Read it and put it to work – your shareholders and colleagues will thank you for it.
About the Author
Stephen Few is the author of Show Me the Numbers: Designing Tables and Graphs to Enlighten (2004), Information Dashboard Design: The Effective Visual Communication of Data (2006), and Now You See It: Simple Visualization Techniques for Quantitative Analysis (2009). Stephen is recognized as a world leader in the field of data visualization and he has worked for more than 25 years as an information technology innovator, educator, and consultant. As the principal of the consultancy Perceptual Edge, he focuses on practical uses of data visualization to explore, analyze, and present quantitative information. He also teaches in the MBA program at the University of California, Berkeley.
Most helpful customer reviews
35 of 36 people found the following review helpful.
Excellent coverage of the basics of chart design
By Galen Menzel
Stephen Few has a rare talent for explaining apparently opaque concepts in simple terms, but without simplifying the subject. This book starts from the *very* beginning and provides the reader with a solid understanding of the basics of chart design, including when to use a table vs a graph, what types of tables and graphs to use for what kinds of data, and why certain graphical features are more effective than others. Throughout, Few maintains a plain, readable writing style that is never patronizing even when spelling out seemingly obvious points (e.g., use a table if you need to look up a specific value). His patient tone and simple presentation end up guiding you through some unexpectedly sophisticated waters of design almost without your even realizing you've gone anywhere.
In addition to the design coverage, Few covers some (very) basic statisics, how to adjust for inflation, rgb values of a nice selection of colors to use in graphs, how to make box graphs in Excel, and many other workaday details that make the book immediately useful. Most of the charts in the book are made in Excel, showing that you don't need advanced design software to make attractive, clear charts.
The book itself is a beautiful large hardback. This is the source of my one complaint: its large size makes it somewhat difficult to just pop off the shelf and flip through to find something.
If you want to learn how to design good tables and graphs, get it.
0 of 0 people found the following review helpful.
This is an excellent book.
By Mike Jones
This book is well written. From the introduction to the closing chapter. I've not completed all the readings, but his other book is consistent. It is a great book. Show me the Numbers is a basic understanding of graphs and how to present them. It's not about the latest trends. It's about showing you what works and how to present that information. In a well thought out manner using information that attracts the brain to pull data from charts, graphs, and tables. And if you think you can write a better book, please do! And invite me to read it. Otherwise, Stephen Few has solid books available on the market. That not only go into the designing elements, but also the psychological side of things and what attracts the readers brain to understanding. It's worth the price.
UPDATE: This book has dropped in price. I purchased it when it was valued at the $48 mark. Now, it's even cheaper. I'm not even complaining about missing out on the lower price. It was a deal then; and now, it's a steal.
3 of 3 people found the following review helpful.
Great visualization advice, patiently explained
By Dallas Marks
Show Me the Numbers: Designing Tables and Graphs to Enlighten by Stephen Few- now in its second edition- is filled with 371 pages of analytical goodness. I'm a bit embarrassed to admit that I don't own the first edition of Show Me the Numbers: Designing Tables and Graphs to Enlighten, which was published in 2004. But I didn't really know who Stephen Few was until I started working with Xcelsius and somebody turned me onto his outstanding dashboards book, which was also recently revised into a second edition.
While the dashboards book, Information Dashboard Design: Displaying Data for At-a-Glance Monitoring, is focused on at-a-glance dashboards, Show Me the Numbers is more broadly focused and goes into extreme depth on both table and graph design. Like the dashboards book, Show Me the Numbers begins by laying a foundation with the science on how our brains perceive visual information, then builds its design principles on that foundation. Mr. Few is widely cited (or disparaged) as "the cranky guy that hates pie charts". But his criticism of pie charts (and other poor visualization practices) is grounded in the science of visual perception, not his personal taste in visualizations.
A 371-page book may sound kind of scary, but it is broken down into fourteen chapters that can be easily digested. Mr. Few's writing style is clear and easy to understand, although if you're like me you'll put the book down at the end of each chapter so you can think. The book is tool agnostic, so even if your primary tool is Microsoft Excel you'll benefit from reading it.
The book is rather large, but it's beautifully designed and constructed with lots of clear illustrations. If I traveled more, I'd probably prefer Kindle edition for portability, but it doesn't exist. Mr. Few's reading style lends itself to a comfortable reading chair and a cup of coffee, so I'm quite satisfied with the print edition. I am finding in my day-to-day work that I am slowly internalizing the wisdom of Show Me the Numbers. But it's still a book that I open while in the middle of a project and one that I'll take the time to read cover-to-cover again.
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